Trace3 Privacy Policy

For more than a decade, Trace3 has led the technology consulting space through its unique Innovation program built on customized IT research, vertical-focused private-equity led thematic briefings, and unfettered access to leading start-ups and venture capital seeking to invest in new offerings.

Information on Trace3’s website is gathered in two ways: (1) indirectly (i.e., through our site's technology); and (2) directly (i.e., when you provide information on various pages of Trace3.com).

One example of information we collect indirectly is through our Internet access logs. When you access Trace3’s website, your IP address is automatically collected and is placed in our Internet access logs.

We collect information directly from you in a number of ways, some of which we describe in this Privacy Policy. One way is through the use of cookies. Cookies are small files of information that save and retrieve information about your visit to Trace3.com (i.e., how you entered our site, how you navigated through the site, and what information was of interest to you). The cookies we use identify you merely as a number. (If you are uncomfortable regarding cookies use, please keep in mind you can disable cookies on your computer by changing the settings in the preferences or options menu in your browser.)

We also collect information when you voluntarily submit it to us, which may include your name, postal address, phone number, and/or email address. Throughout our site, we provide the opportunity to register for an event or conference or participate in an online survey. When we collect this type of information, we may use it to contact you regarding new products and services or upcoming events related to Trace3. We may notify you as to why we are asking for information and how this information will be used. It is completely up to you whether or not you want to provide it. If you do not want to receive information from us in the future, please let us know by contacting us at the address below.

We use IP addresses and other collected information to analyze trends, administer the site, track user’s movement and gather broad demographic information for aggregate use, which use includes, but is not limited to, determining what is most effective about our site, helping us identify ways to improve it, and determining how we can tailor Trace3’s website to make it more effective. To these ends, we may merge information about you into group data, which may then be shared on an aggregated basis with our clients and/or advertisers; but Trace3 will not disclose your individual identity or personal and/or business data without your permission. When Trace3 does present aggregated information to outside companies, no one will be able to identify or contact you. We may also use data for other purposes, including marketing, which we would describe to you at the point we collect the information.

As a global organization, data we collect may be transferred internationally throughout Trace3's organization. We will not sell individual information and will share it only with our advisors. There will be other times when we need to share information (e.g., in the case of an event where we need to provide our caterer with meal preference information). But again, before you submit any information, we will notify you as to why we are asking for specific information and it is completely up to you whether or not you want to provide it. You may contact us at any time to opt-out of us sharing any of your information.

We do not generally seek to collect sensitive personal data through this site. If we do seek to collect such data, we will ask you to consent to our proposed uses of the data. We may also collect some sensitive personal data incidentally. By providing us with unsolicited sensitive personal data, you consent to our using the data subject to applicable law as described in this Privacy Policy. The references to "sensitive personal data" are to the various categories of personal data identified by European and other data privacy laws as requiring special treatment, including in some circumstances the need to obtain explicit consent. These categories comprise personal identity numbers, personal data about personality and private life, racial or ethnic origin, nationality, political opinions, membership of political parties or movements, religious, philosophical, or other similar beliefs, membership of a trade union or profession or trade association, physical or mental health, genetic code, addictions, sexual life, property matters or criminal record (including information about suspected criminal activities).

You are entitled to know whether we hold information about you and, if we do, to have access to that information and require it to be corrected if it is inaccurate. You can do this by sending us an e-mail.

We take appropriate steps to maintain the security of your data on Trace3’s website. You should understand that the open nature of the Internet is such that data may flow over networks without security measures and may be accessed and used by people other than those for whom the data is intended.

This site contains links to other websites. Please be aware that we are not responsible for the privacy practices of such other websites and encourage you to read the privacy policies of such websites. This Privacy Policy only applies to this site.

Your web browser may give you the option to enable a “Do Not Track” feature that lets websites you visit know that you do not want your activities online tracked. Trace3 does not currently recognize or respond to Do Not Track signals and, thus, our site may continue to collect certain information from you even if you have enabled your browser's “Do Not Track” feature.

Under California Civil Code § 1798.83, residents of the State of California may request (once per calendar year and for the immediately preceding calendar year) from certain companies conducting business in California a list of third parties to whom personal information has been disclosed for direct marketing purposes and the type of personal information disclosed. This requirement does not apply to companies that do not share personal information with third parties for direct marketing purposes or who provide an opt-out or opt-in choice for use of such personal information by third parties for marketing purposes. Trace3 does typically disclose personal information to third parties for direct marketing purposes, however, we may do so in the future. To opt-out of us sharing your personal information with third parties for direct marketing purposes, please contact us at the address below. Because we provide you with an opt-out option, we do not maintain and are not required to disclose to you a list of third parties that have received your personal information for marketing purposes.

If you have any questions or inquiries regarding our Privacy Policy or wish to opt-in or opt-out of Trace3 contacting you with certain information or sharing your personal information, please contact us at the following address:

Trace3, LLC
Attn: Legal Department
7505 Irvine Center Drive, Suite 100
Irvine, CA 92618
Legal@trace3.com

In conclusion, we are interested in maintaining your privacy and creating a valuable resource for you to use. If you have any questions now or during your visit, please contact us.