Inside the episode

"We didn't have to pivot, but we DID have some bets we needed to STAY TRUE to." - Jon Oberheide

After growing up in Ann Arbor and attending the University of Michigan, Jon Oberheide and his partner Dug Song started their career as offensive security researchers. They soon found that it’s really easy to break things in the security space but it's a lot harder to build something resilient.

Jon joins us on this episode of The Founder Formula to share the story of their journey, and some of the simple solutions they were able to identify early on such as:

• Changing the customer experience
• Making free trials available
• Offering a solution that can deploy in 5 minutes
• Purchasing with a credit card (which at that time was unheard of!)