The Detroit Lions partnered with Trace3 to position the franchise with access to the most relevant and impactful data, then enable the team to analyze it in real-time to deliver the best experience to fans on gameday.

The Trace3 War Room at a Glance

Sports teams face many of the same challenges as other enterprise organizations when struggling to streamline data & analytics. The Lion’s needed to access to all their data in one place, improve the speed of insight, and use this information to improve customer experience.

View Press Release

Trace3TV

2024 NFL Kick Off with Amon-Ra St. Brown

We have a special NFL episode of Trace3TV featuring Detroit Lions Pro Bowl Wide Receiver Amon-Ra St. Brown. Check out what we’re collaborating on together, and make sure to stay to the end of the episode for a fun reveal from our host Todd Gallina!

Trace3 Analytics War Room in the Media

Amon-Ra Did You Know

Analytics War Room Video

Analytics War Room Video

Amon-Ra St. Brown talks about the Detroit Lions Analytics War Room.

MI Trace3 Declaration

Michigan Governer's Declaration

MI Governer's Declaration

Let it be known! Michigan Governor Gretchen Whitmer honored Trace3’s Analytics War Room with a tribute.

Michigan Chronicle

Michigan Chronicle Feature

Michigan Chronicle Feature

Read how Trace3’s technology brought about a different in-stadium feel during the ’23 NFL Playoffs.

Ashton Mullinix

Insights Across the Franchise

Insights Across the Franchise

Learn about the cultural shift the War Room formed within the franchise.

War Room Sizzle Image

One Pride! Catch a glimpse at what the Trace3 Analytics War Room at Ford Field looks like.

Fox 2 News

Fox Detroit News Segment

Fox Detroit News Segment

Watch the unveiling of Trace3’s Analytics War Room at Ford Field!

Sports & Data Feature on KOTV

Sports & Data Feature on KOTV

Trace3’s Josh Lindstrom appeared on KOTV to talk data’s role in transforming sports.

Fan Image

Redefining the Fan Experience

Redefining the Fan Experience

Trace3’s technology advancements have created the most sophisticated D&A set up in the NFL.

ABC 7 Detroit News Segment

ABC 7 Detroit News Segment

Trace3 Analytics War Room at Ford Field featured on WXYZ ABC 7 Detroit.

Ashton Screenshot Image

Get the behind-the-scenes scoop on what happens in NFL Data & Analytics directly from Detroit Lions SVP, Strategy & Analytics Ashton Mullinix.

Trace3 Analytics War Room Resources

Lions Analytics War Room

D&A Overview

Microsoft Fabric

Snowflake Foundations