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The Detroit Lions partnered with Trace3 to position the franchise with access to the most relevant and impactful data, then enable the team to analyze it in real-time to deliver the best experience to fans on gameday.

The Trace3 War Room at a Glance

Sports teams face many of the same challenges as other enterprise organizations when struggling to streamline data & analytics. The Lion’s needed to access to all their data in one place, improve the speed of insight, and use this information to improve customer experience.
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Trace3 Analytics War Room in the Media

Amon-Ra Did You Know
Analytics War Room Video
Analytics War Room Video
Amon-Ra St. Brown talks about the Detroit Lions Analytics War Room.
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MI Trace3 Declaration
Michigan Governer's Declaration
MI Governer's Declaration
Let it be known! Michigan Governor Gretchen Whitmer honored Trace3’s Analytics War Room with a tribute.
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Michigan Chronicle
Michigan Chronicle Feature
Michigan Chronicle Feature
Read how Trace3’s technology brought about a different in-stadium feel during the ’23 NFL Playoffs.
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Ashton Mullinix
Insights Across the Franchise
Insights Across the Franchise
Learn about the cultural shift the War Room formed within the franchise.
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War Room Sizzle Image

One Pride! Catch a glimpse at what the Trace3 Analytics War Room at Ford Field looks like.

Fox 2 News
Fox Detroit News Segment
Fox Detroit News Segment
Watch the unveiling of Trace3’s Analytics War Room at Ford Field!
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Sports & Data Feature on KOTV
Sports & Data Feature on KOTV
Trace3’s Josh Lindstrom appeared on KOTV to talk data’s role in transforming sports.
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Redefining the Fan Experience
Redefining the Fan Experience
Trace3’s technology advancements have created the most sophisticated D&A set up in the NFL.
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ABC 7 Logo
ABC 7 Detroit News Segment
ABC 7 Detroit News Segment
Trace3 Analytics War Room at Ford Field featured on WXYZ ABC 7 Detroit.
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Ashton Screenshot Image

Get the behind-the-scenes scoop on what happens in NFL Data & Analytics directly from Detroit Lions SVP, Strategy & Analytics Ashton Mullinix.

Trace3 Analytics War Room Resources

Trace3 Analytics War Room Overview

Lions Analytics War RoomDownload Now

Additional War
Room Collateral

D&A OverviewDownload Now

Additional War
Room Collateral

Microsoft Fabric PDFDownload Now

Additional War
Room Collateral

Snowflake FoundationsDownload Now