“(Cisco UCS) has been fundamentally a game changer for Trace 3,” said Bristol, who joined Trace 3 to help manage its partnership with Cisco. “It allows our company to take on a more architectural view of the data center.”
Today, Trace 3 also sells Cisco’s Nexus 5000 Series Switches and has waded more and more into the networking space through its partnership with Cisco. Still, Bristol said 60 percent of Trace 3′s Cisco business is in the data center.
Bristol noted that Cisco still has some legwork to do in displacing server incumbents like HP and IBM but that the momentum with UCS is clearly there.
“There are things UCS has that no other compute platform has. It is a very converged stack, and it is an architecture sell and companies have to see the value in that,” Bristol said. “Obviously, there is heavy, massive install base there with HP, Dell and IBM, so it won’t just transition overnight. But we did this with voice, and we didn’t displace Nortel and Avaya overnight [either].”